I actually started this book in 2008 but put it down three times, finally finishing it today. I checked it out from the Farmland Public Library and, since it got where I would not read it at night, couldn't get it done in time before it was due. The truth is I also put it down when it scared the bejeezus out of me, which was frequently. Despite its pop-culture trappings this is an old-school ghost story at heart, and therein the fright lies.
Heart Shaped Box is the debut novel from Joe Hill, the son of Stephen King, and I'm not sure if that was supposed to be a secret at some point but a glance at his author photo and the jig's up. He writes a bit like his dad, but I saw more of George R.R. Martin's writing there, especially The Armageddon Rag.
This is a genuinely frightening tale that I enjoyed, when I could bring myself to read it. For fans of old school horror, from a new voice.